Killing us Softly

North Americans are constantly in motion. The average Canadian/American always seems to need the latest clothes, technology, car, music. We have effectively made our society a society with a deficit of attention. Watch any mainstream TV show and try to invest in a character for more than five minutes. It’s impossible. This perpetual transformation also applies to things like fashion, the way people look, the things people wear ect. If you are not up to date with the newest clothing or shoes or whatever “it” may be you will be left behind in the society. This, of course, is not true. This is just what Advertisers want us to think. If we don’t buy the latest whatever it may be than we are not in the “in” crowd and are social outcasts. People, unfortunately, full-heartedly buy into this philosophy of change and spend countless hours and dollars purchasing the newest trend setting items. This philosophy has made our attitudes change as well. People are no longer in relationships as long as 50 years ago, people buying houses more rapidly, and tiring of what they have now with great speed. All of this rapid change is to achieve to maintain an image of wealth and a kind of beauty. The unattainable image is ingrained into our society through media. We are constantly shown images of wealthy, beautiful people so there is a large population of people who are in search of this image all the time.